On February 7, the "Lichun Forum & Inaugural High-Level Forum on Silver Age Value" hosted by BNUBS was successfully held at the Lecture Hall of Yingdong Building, Beijing Normal University. The forum was moderated by Bai Lanlan, Assistant to the Chairman of Beijing Grey Fashion Group and a 2024 MBA student at Beijing Normal University. The Turning 60 for a New Start: Report on the Six-Dimensional Capital of China’s Silver Generation  was released for the first time on site, and the "Silver Age Set Sail" training program was officially launched, marking the first time that a Chinese university has systematically responded to the value re-evaluation proposition of the "Positive Aging Era" through an interdisciplinary platform.

This forum gathered representatives from academia, industry and media. Academic representatives included Professor Qi Yudong, Dean of BNUBS; Professor Yin Bingshan, Dean of the School of Senior Education, Beijing Open University; Professor Zhong Xin, Vice Dean of the Bay Area Business School, Beijing Normal University; Professor Hu Conghui and Professor Zhou Jianghua, Vice Deans of BNUBS; Professor Qiu Yong, Vice Dean of the School of Business, Beijing Technology and Business University; Professor Tian Yalin, Vice Dean of the School of Continuing Education, Beijing Union University; Professor Yang Chengyu from The School of Economics and Business Administration, Beijing Normal University; Professor Wang Dahua from the Faculty of Psychology, Beijing Normal University; Tenured Associate Professor Zhu Pengcheng from the School of Humanities, Peking University; Associate Professor Guo Li from the School of International Business, University of International Business and Economics; Associate Professor Hou Nan from the School of Business Administration, Capital University of Economics and Business; and Assistant Professor Wang Wenjun from the Hong Kong University of Science and Technology (Guangzhou). Industry representatives included Zheng Qiang, General Manager of Qingdao Special Medical Technology Achievement Transformation Co., Ltd. and Ouyi Education Group; Liu Jing, Chairman of Qingdao Ouyi Investment Co., Ltd.; Xiao Yan, General Manager of the Brand Communication Department of Taikang Home; and Guo Yilin, Deputy General Manager of the Smart Business Division of China Transport Information Technology Co., Ltd. Media representatives from Xinhua News Agency, CCTV.com, Workers’ Daily and other media outlets attended the forum.

The forum kicked off with a speech by Professor Qi Yudong. Professor Qi pointed out that Beijing Normal University has two A+ disciplines—Psychology and Education—as well as the collaborative advantages of six colleges including Economics and Management, and Law. This forum focuses on the value awakening of the silver-age population, rather than traditional elderly care. It will integrate multidisciplinary empirical research tools to build a value model that can be self-inventoried, iteratively planned and intergenerationally inherited.

(Dean Qi Yudong Delivered a Speech)

Associate Professor Xu Zhixing, Director of the Program, released the Turning 60 for a New Start: Report on the Six-Dimensional Capital of China’s Silver Generation on site. For the first time, the report transforms the six dimensions of health, finance, relationships, mindset, strategy and brand from subjective feelings into a measurable system. Based on the first batch of 2,500 self-assessment data of highly educated groups, it establishes a six-dimensional capital baseline for Chinese people aged 50-65, providing a reference for subsequent longitudinal tracking research.

In the morning session of the forum, special sharing sessions were held. Professor Yang Chengyu, Professor Wang Dahua and Associate Professor Zhu Pengcheng shared their views on themes such as health investment and financial capital, the compound effect of mental capital, and the construction of personal brand capital respectively; Ms. Xiao Yan shared the practical path of the theoretical model in silver-age communities from an industrial perspective. After the special sharing, host Bai Lanlan held a roundtable dialogue with the above four speakers around the theme of "Pathways for Value Reconstruction of Highly Educated Silver-Age Individuals". Participants exchanged and discussed issues such as intergenerational communication, personal brand building, and talent training in silver-age related industries.

In the industrial practice session, General Manager Zheng Qiang, Chairman Liu Jing and Deputy General Manager Guo Yilin shared their practical explorations in the fields of silver-age education, technological achievement transformation and smart elderly care respectively, providing market verification for the six-dimensional capital model.

At the end of the forum, Xu Zhixing officially launched the "Silver Age Set Sail" training program. As the first national value reconstruction program for highly educated silver-age groups in China, the program sets 12 courses, adopts a small-class teaching model of 25 people, is equipped with a 50,000-yuan seed fund and lifelong community services, and is oriented to highly educated people aged 45-65 and children who care about their parents’ development. It also launches policies such as early-bird price, group purchase price and special discounts for Beijing Normal University alumni.

With the core philosophy of "Turning 60 for a New Start: Not Retirement, but a Reboot", BNUBS responds to the national strategy of actively addressing population aging in the form of academic public welfare. It provides highly educated silver-age groups with a complete tool from value awakening to value co-creation, and also provides a new practical path for the reconstruction of intergenerational relations.

(Photos of the Forum Venue)

Contributed by Training Center

Edited by Xu Zhixing

Reviewed by Hu Conghui